For training providers
I've spent nine years provider-side, selling Apprenticeship and work-based learning programmes to employers, managing the accounts afterwards, and leading the people doing both.
Which means I know the specific ways this goes wrong: pipeline that looks healthy and converts at nothing, account managers firefighting instead of growing, bids written by people who've never sat in the employer's chair, and a sales team that's busy rather than effective.
I'm not going to hand you a strategy deck and disappear. I work on the actual pipeline, with the actual team, on the actual accounts.
The work
You've won the business, but the employer's programme is struggling to get off the ground.
This is where good accounts quietly go cold. The contract's signed, everyone's optimistic, and then the programme stalls before it ever really starts. Managers aren't bought in, nobody owns it internally, and the employer starts to wonder what they've actually bought.
I come in and work through it with them: consultative sessions to understand what's really getting in the way, then practical solutions built alongside their team, not handed over in a deck. The point is a programme that runs, an employer who's glad they chose you, and an account that grows instead of churning.
This works whether the deal is already live or still in late-stage sales and you want to make sure it lands once it's won.
Fixed scope · Built with the employer's teamYou've won good employers, but growth has stalled and renewals feel less certain than they should.
Most providers are sitting on more revenue than they realise inside accounts they already have. The barrier is rarely the relationship. It's that nobody has mapped what else the employer needs, or built a reason to have that conversation.
I work with your account team on a defined group of employers: what the account is worth, what it could be worth, who we need to know, and what we're going to do about it. Practical, account by account, with your team doing the work alongside me so it survives after I've gone.
Fixed scope · Defined account groupYou have a specific thing to win, or a team that needs sharpening, and no spare senior capacity to do it.
This is the flexible one. It might be building a bid or business case for a large employer opportunity. It might be coaching new or struggling salespeople, having onboarded reps and developed team leaders who went on to run their own teams. It might be sitting in on your toughest pitch and making it better.
No job title, no HR overhead, no notice period. Just senior commercial capacity when you need it.
Flexible · Scoped to what you needTrack record
Next step
If any of that sounds like your situation, or close to it, I'd like to have a conversation. No pitch, no proposal, just a chat about whether I can be useful.